Perhaps the most bold and confident we've heard the girls, in correlation with Friday's release of new album I Don't Run, Hinds have released the video for single 'Finally Floating'.
"I'm feeling great 'till I'm laying in bed and all these random melodies sound again", they cry while likening their experience to being trapped in suspended reality. The music video for 'Finally Floating' was directed by Wiissa (The Strokes, Phoenix, Kali Uchis, Karen O) and features a Hinds bike tour around their hometown of Madrid.
"Maybe you know, maybe you don't know, but we've been born and raised in Madrid and she's definitely the best city in the world." says Hinds on the new videos, " So, for this second album, it was a must to have a music video showing a little bit of the streets, and Wiisa came out with the ideas of the bikes and we loved it. Ana didn't know how to ride one so she had to practice with her roommate the day before shooting... I love the way this video is more tranquil than the others, giving a more chilled vibe for such a apotheosic song."
Wiisa also spoke on the video, stating " We've been wanting to work with Hinds for a very long time, and the fact that we got to shit this in their hometown, Madrid, made it even better! For the video, we wanted to capture Hinds' amazing dynamic, and, more importantly, their friendship- they have such a sweet and genuine friendship, which you really feel when you meet them. We wanted to show their hometown, and were inspired by a few 70s films, in which teens carelessly spend their days exploring the city on bikes or mopeds."
It's been over two years since Hinds released their breakout debut album Leave Me Alone, and the band have now released I Don't Run, showcasing a bigger, better, faster, funnier, more dexterous Hinds. Co-produced by Hinds and Gordon Raphael (The Strokes, Regina Spektor), and mixed by Shawn Everett (Alabama Shakes, Perfume Genius, The War On Drugs, John Legend), I Don't Run is the product of a band fighting for their place, a band unwilling to rely upon their successes, a band who have just begun to prove themselves, and a band who plays hard but works even harder. With this second LP they continue their quest to own their narrative- one of sisters doing it for themselves. "We loved making this albums," says band member Ana Perrote. "We knew what we wanted and we have what we wanted. This is a new start for us and we're fucking ready."
I Don't Run is OUT NOW on Pod / Inertia Music. You can grab it now here: smarturl.it/Hinds_IDR
Or check out the new video for 'Finally Floating' below: